Celebrity jeweler and designer Bruce Magnotti, titled "The Lord of the Rings" in the December 2006 issue of the magazine Seattle Metropolitan, has been creating unique jewelry designs since 1997. His jewelry has appeared in virtually every magazine published in the Pacific Northwest as well as many national sources such as US, People, Lucky, even The Wall Street Journal.

Washington Magazine (Summer 2009) refers to Bruce Magnotti as "Seattle's Andy Warhol" for "the diverse and prolific nature of Magnotti's art". Magnotti has captured the attention of many, including J.J.McKay, titled Seattle's Perle Mesta by the Seattle Times. He has also titled Bruce as Seattle's "Wharholian" character. Magnotti's sense of style, his authorship of everything from religion, psychological theory, antique price guides, and poetry, his world renowned photography and erotic videography, his video editing, music mixing, and aerial arts performance, as well as his unique green jewelry design have created a mystique about him that is unparalleled.